About Slendertone | Slendertone Australia


Slendertone 50 year

Slendertone Australia and New Zealand

Slendertone products are distributed in Australia and New Zealand by Vital Brands Pty Ltd.


Slendertone products are designed, manufactured and marketed by BMR (Bio-Medical Research) Ltd an international company headquartered in Galway, Ireland. BMR has two divisions – Slendertone and Neurotech.


Slendertone is a world leader in providing products that improve muscle tone and body shape. The company produced the first toning belt to be cleared for market by the United States Food and Drug Administration (FDA), all products are classified under the European Medical Device Directive and won the Irish Consumer Goods Export Award in 2005. Slendertone has sold over 6.1 million products worldwide.


Neurotech markets a range of Electronic Muscle Stimulation (EMS) and Transcutaneous Electrical Nerve Stimulation (TENS) devices used in clinical environments around the world to control pain and treat muscle disorders. Neurotech, a market leader, is based in southern Germany and provides products for patients, physicians and health insurers.


BMR has been manufacturing electrical muscle stimulation equipment for more than 50 years and is constantly evaluating and expanding its product range. The most recent new product to join the range is Slendertone Face. This product sits on the face to tone and lift the delicate muscles of the face to reduce the signs of ageing.


Slendertone Face has won numerous awards since launching in November, 2009:

Elle Beauty Awards 2010
Harper's Bazaar Editor's Choice
European Consumer Choice Award
IDI Awards 2009
Slendertone Face by Philip Treacy winner at the Pure Beauty Awards 2012


The team of researchers and developers has expertise in exercise science, electronics, mechanical engineering and embedded software. Working closely with local and international universities in sophisticated R&D programmes, BMR has brought many patented products to market.


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